Introduction to Careers in Marketing

Course Length

1 Semester

• Ignitia

Discover trends, opportunities, and challenges in today’s marketing world with the Introduction to Careers in Marketing course at Alpha Omega Academy.

Discover the trends, opportunities, and challenges of marketing in today’s world with Introduction to Careers in Marketing. This semester-long elective for students in grades 9-12 guides learners through the various careers available in marketing and examines the type of work today’s marketers tackle.

Topics of study throughout the semester include the marketing process, ethics in marketing, defining a business mission, conducting situational analysis, evaluating performance, consumer behavior, the marketing mix, and technology used within the industry.

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Overview of Concepts

• Overview of Marketing
• Marketing Strategic Planning
• The Marketing Environment and Consumer Behavior
• The Marketing Mix
• Marketing Today
• Course Project, Review, and Exam