Marketing and Sales for Tourism and Hospitality

Course Length

1 Semester

This semester-long course is designed as an introduction to the study of tourism and hospitality marketing and sales. Students are introduced to marketing theory and application of the basic principles of marketing as applied in hospitality and tourism.

The relationship between marketing and other functions such as advertising, sales techniques, and public relations to maximize profits in a hospitality organization is addressed. Students have an opportunity to explore this multi-faceted world, identifying multiple career paths and opportunities.

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Overview of Concepts

• Unit 1: Introduction to Marketing
• Unit 2: Marketing Research and Analysis
• Unit 3: Marketing Strategy and Planning
• Unit 4: Delivering Hospitality Services to Customers
• Unit 5: Career Opportunities in Tourism and Hospitality